Navegação Ciências Sociais Aplicadas por Autor "Gasparin, Isadora"
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Effects of perceived channel integration on customer response in omnichannel retailing
Gasparin, Isadora (2020) [Dissertação]As new channels emerge, consumers have more ways to interact with firms during their shopping journey: stores, catalogs, websites, mobile devices, branded apps, social media, smart objects. In this evolving environment, ...