Listar Ciencias Sociales Aplicadas por autor "Gasparin, Isadora"
Mostrando ítems 1-1 de 1
-
Effects of perceived channel integration on customer response in omnichannel retailing
Gasparin, Isadora (2020) [Tesis de maestría]As new channels emerge, consumers have more ways to interact with firms during their shopping journey: stores, catalogs, websites, mobile devices, branded apps, social media, smart objects. In this evolving environment, ...