Navegação Administração por Assunto "Canais de comunicação"
Resultados 1-3 de 3
-
Consumer search and purchase : gravitational spatial sales model using search engine query data
(2023) [Tese]People usually get information from different sources to search for products and services in their purchase journey. Online communication channels, such as search engine platforms, are one of the sources that consumers can ... -
Explorando o uso de plataformas digitais de mídia social por empresas para co-criação com consumidores
(2011) [Tese]Plataformas de mídia social têm possibilitado que indivíduos produzam, compartilhem e distribuam seu conteúdo, facilmente, pela Internet – interagindo com outros indivíduos e firmas. Atualmente, qualquer pessoa pode ter ... -
How communication affects the adoption of technologies in soybean production : a comparative study between Brazil and the United States
(2022) [Tese]The digitalization of agriculture is one of the areas widely given importance in recent years as it could be the next agricultural revolution. This transformation is crucial in agribusiness because it leads to more informed ...
