Navegação Administração por Autor "Kemmerich, Graziele Camargo"
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Consumer search and purchase : gravitational spatial sales model using search engine query data
Kemmerich, Graziele Camargo (2023) [Tese]People usually get information from different sources to search for products and services in their purchase journey. Online communication channels, such as search engine platforms, are one of the sources that consumers can ...