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dc.contributor.authorLucchesi, Shanna Trichêspt_BR
dc.contributor.authorNodari, Christine Tesselept_BR
dc.contributor.authorLarrañaga Uriarte, Ana Margaritapt_BR
dc.contributor.authorSenna, Luiz Afonso dos Santospt_BR
dc.date.accessioned2017-02-21T02:26:38Zpt_BR
dc.date.issued2015pt_BR
dc.identifier.issn2238-1031pt_BR
dc.identifier.urihttp://hdl.handle.net/10183/152835pt_BR
dc.description.abstractThis study evaluates airline customer loyalty and estimates the switching costs for a domestic airline route in Brazil through a stated preference survey. Several structures of discrete choice models were tested to represent the choice of behavior: multinomial logit, mixed logit random coefficients, multinomial logit incorporating systematic variations of preferences, mixed logit error component and mixed logit error component incorporating systematic variations of preferences. The results showed that loyal passengers are more likely to choose the dominant Brazilian airline Tam. The switching costs of passengers loyal to Tam, for this sample, are equivalent to 15% of the fare, which represents much more than the percentage for other companies. These passengers are less sensitive to variations in the fares and incur higher costs not to switch airlines.en
dc.format.mimetypeapplication/pdfpt_BR
dc.language.isoengpt_BR
dc.relation.ispartofJournal of transport literature [recurso eletrônico]. Manaus. Vol. 9, no. 2 (Apr. 2015), p. 25-29pt_BR
dc.rightsOpen Accessen
dc.subjectAirline loyaltyen
dc.subjectFidelizaçãopt_BR
dc.subjectSwitching costsen
dc.subjectPreferência do consumidorpt_BR
dc.subjectTransporte aéreopt_BR
dc.subjectStated preferenceen
dc.titleAirline customer loyalty through analysis of stated preferencept_BR
dc.typeArtigo de periódicopt_BR
dc.identifier.nrb001013485pt_BR
dc.type.originNacionalpt_BR


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