Mostrar el registro sencillo del ítem

From National International : the leverage of a Sports Club Brand

dc.contributor.advisorNique, Walter Meuccipt_BR
dc.contributor.authorJomaa, Anuar Mohamadpt_BR
dc.date.accessioned2016-05-04T02:07:56Zpt_BR
dc.date.issued2015pt_BR
dc.identifier.urihttp://hdl.handle.net/10183/140193pt_BR
dc.description.abstractSports clubs position themselves as brands in order to capitalize the emotional feelings they generate. This study examines sports clubs as entities and well-managed organizations, and takes into consideration all the challenges a club undergoes to achieve strong brand equity. To gain further recognition and expand its brand besides the national market, clubs need to internationalize. The purpose is to investigate the internationalization through a conceptual approach, illustrating it through the case study of the Brazilian football club Sport Club Internacional.en
dc.format.mimetypeapplication/pdfpt_BR
dc.language.isoengpt_BR
dc.rightsOpen Accessen
dc.subjectBrandingen
dc.subjectSport Club Internacionalpt_BR
dc.subjectSportsen
dc.subjectMarcapt_BR
dc.subjectFootballen
dc.subjectClubsen
dc.subjectEquityen
dc.subjectInternationalizationen
dc.titleFrom National International : the leverage of a Sports Club Brandpt_BR
dc.typeTrabalho de conclusão de especializaçãopt_BR
dc.identifier.nrb000989236pt_BR
dc.degree.grantorUniversidade Federal do Rio Grande do Sulpt_BR
dc.degree.departmentEscola de Administraçãopt_BR
dc.degree.localPorto Alegre, BR-RSpt_BR
dc.degree.date2015pt_BR
dc.degree.levelespecializaçãopt_BR
dc.degree.specializationCurso de Especialização em Marketing - Turma 2013pt_BR


Ficheros en el ítem

Thumbnail
Nombre:
000989236.pdf
Tamaño:
1.009Mb
Formato:
PDF
Descripción:
Texto completo (inglês)
Ver
   

Este ítem está licenciado en la Creative Commons License

Mostrar el registro sencillo del ítem