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From National International : the leverage of a Sports Club Brand
dc.contributor.advisor | Nique, Walter Meucci | pt_BR |
dc.contributor.author | Jomaa, Anuar Mohamad | pt_BR |
dc.date.accessioned | 2016-05-04T02:07:56Z | pt_BR |
dc.date.issued | 2015 | pt_BR |
dc.identifier.uri | http://hdl.handle.net/10183/140193 | pt_BR |
dc.description.abstract | Sports clubs position themselves as brands in order to capitalize the emotional feelings they generate. This study examines sports clubs as entities and well-managed organizations, and takes into consideration all the challenges a club undergoes to achieve strong brand equity. To gain further recognition and expand its brand besides the national market, clubs need to internationalize. The purpose is to investigate the internationalization through a conceptual approach, illustrating it through the case study of the Brazilian football club Sport Club Internacional. | en |
dc.format.mimetype | application/pdf | pt_BR |
dc.language.iso | eng | pt_BR |
dc.rights | Open Access | en |
dc.subject | Branding | en |
dc.subject | Sport Club Internacional | pt_BR |
dc.subject | Sports | en |
dc.subject | Marca | pt_BR |
dc.subject | Football | en |
dc.subject | Clubs | en |
dc.subject | Equity | en |
dc.subject | Internationalization | en |
dc.title | From National International : the leverage of a Sports Club Brand | pt_BR |
dc.type | Trabalho de conclusão de especialização | pt_BR |
dc.identifier.nrb | 000989236 | pt_BR |
dc.degree.grantor | Universidade Federal do Rio Grande do Sul | pt_BR |
dc.degree.department | Escola de Administração | pt_BR |
dc.degree.local | Porto Alegre, BR-RS | pt_BR |
dc.degree.date | 2015 | pt_BR |
dc.degree.level | especialização | pt_BR |
dc.degree.specialization | Curso de Especialização em Marketing - Turma 2013 | pt_BR |
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