The role of design in urban revitalization : intangible values over time

Abstract

This chapter analyzes the perceptions of stakeholders involved in urban revitalization projects regarding the role of design in generating value for people and cities over time. The research adopts a qualitative approach based on semi-structured interviews with nine professionals engaged in projects in Brazil and Europe. The data were analyzed using a qualitative-quantitative approach, enabling the identification of the frequency, incidence, and level of convergence of perceptions among stakeholders. The results indicate that design is recognized as a strategic process capable of influencing behavior, experience, and the use of urban spaces. Intangible values - such as identity, sense of belonging, and meaning - emerge as the main contributions of design to urban projects. On the other hand, the findings reveal limitations related to fragmented processes, the late incorporation of design tools, and institutional constraints within public management. It is concluded that the potential of design depends on its integrated, continuous, and strategic application.