Creative economy and employment in Brazil

Abstract

The possibilities of information and communication technologies, especially the new digital technologies, have contributed to the change of conceptions and arrangements between art-technology-market. The so-called creative economy refers to the production, transaction and consumption of goods and services whose value is constituted by its originality or authenticity, being debated today amidst questions about future alternatives. The article discusses centrally the recent growth of this economy and its implications for employment in Brazil. The conjecture is that companies and jobs in sectors related to the creative economy tend to expand faster than what occurs in other sectors of economic activity, depending on the quality and availability of relevant resources in the territory and the political-institutional frameworks that contribute to structure such activities. It is used different documentary sources, diagnoses of research agencies and official statistical databases for the knowledge of this reality in the Country.