Navegação Ciências Sociais Aplicadas por Autor "Azambuja, Rodolfo Coral"
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An integrative model to predict product replacement using deep learning on longitudinal data
Brei, Vinícius Andrade; Nicolao, Leonardo; Pasdiora, Maria Alice; Azambuja, Rodolfo Coral (2020) [Artigo de periódico]Past research on product upgrades has focused either on understanding who and when will upgrade or on figuring out why consumers will upgrade, but seldom on all. It has also neglected the interplay between these matters ...