Browsing Applied and Social Sciences by Author "Azambuja, Rodolfo Coral"
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An integrative model to predict product replacement using deep learning on longitudinal data
Brei, Vinícius Andrade; Nicolao, Leonardo; Pasdiora, Maria Alice; Azambuja, Rodolfo Coral (2020) [Journal article]Past research on product upgrades has focused either on understanding who and when will upgrade or on figuring out why consumers will upgrade, but seldom on all. It has also neglected the interplay between these matters ...