Navegação Ciências Sociais Aplicadas por Autor "Andrade, Alexandre Maçada"
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Firm´s innovation expectation, potential and actions : impressions on the japanese videogeme console market
Zawislak, Paulo Antonio; Larentis, Fabiano; Machado, Cássio Bobsin; Andrade, Alexandre Maçada (2009) [Artigo de periódico]From the major assumptions proposed by the Theory of the Firm, it is possible to understand the firm as the primary site for innovation. Innovation efforts are justified by the vital need of any firm to generate enough ...