Browsing Applied and Social Sciences by Author "Andrade, Alexandre Maçada"
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Firm´s innovation expectation, potential and actions : impressions on the japanese videogeme console market
Zawislak, Paulo Antonio; Larentis, Fabiano; Machado, Cássio Bobsin; Andrade, Alexandre Maçada (2009) [Journal article]From the major assumptions proposed by the Theory of the Firm, it is possible to understand the firm as the primary site for innovation. Innovation efforts are justified by the vital need of any firm to generate enough ...