Browsing Final Papers - Specialization Courses by Author "Jomaa, Anuar Mohamad"
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From National International : the leverage of a Sports Club Brand
Jomaa, Anuar Mohamad (2015) [Work completion of specialization]Sports clubs position themselves as brands in order to capitalize the emotional feelings they generate. This study examines sports clubs as entities and well-managed organizations, and takes into consideration all the ...