Mensagens two-sided no contexto de varejo: o papel das atitudes prévias com relação às marcas
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Date
2014Author
Advisor
Event
Salão de Iniciação Científica (26. : 2014 out. 20-24 : UFRGS, Porto Alegre, RS).
Presentation type
Apresentação oralKnowledge area
Applied and social sciences
Session
Marketing
Theme
Marketing
Collections
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