Navegação Produção Científica por Assunto "Expressive freedom"
Resultados 1-1 de 1
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Participant diversity and expressive freedom in firm-managed and customer-managed brand communities
(2013) [Artigo de periódico]We examine differences between firm-managed and customer-managed brand communities with a conceptual model explaining how demographic and psychographic diversity of participants and their degree of expressive freedom ...