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dc.contributor.advisorZen, Aurora Carneiropt_BR
dc.contributor.authorSilva, Wagner Lopes dapt_BR
dc.date.accessioned2017-11-01T02:32:52Zpt_BR
dc.date.issued2017pt_BR
dc.identifier.urihttp://hdl.handle.net/10183/169986pt_BR
dc.description.abstractO presente trabalho tem como objetivo identificar as dinâmicas de interação e engajamento entre grandes empresas e startups nos programas de inovação aberta bem como as consequências para ambas às partes. Para atingir os objetivos estabelecidos, foi realizada uma pesquisa exploratória de natureza qualitativa através de um estudo do Cubo, iniciativa do Banco Itaú e da Redpoint e.ventures. A análise foi feita sob a perspectiva da grande empresa, das startups que estão residentes no Cubo e da dinâmica de relacionamento entre elas. A partir disso, verificou-se que existem importantes benefícios decorrentes do engajamento entre grandes empresas e startups, mas também significativos gargalos e desafios a serem explorados. This study also aims to contribute to the literature of open innovation and interaction platforms between large companies and startups.pt_BR
dc.description.abstractThe present study was developed with the purpose of analyzing the relationship between large companies and startups supported by the literature of open innovation. To reach the established objectives, an exploratory research of a qualitative nature was carried out through a Cubo study, an initiative of Itaú Bank and Redpoint e.ventures. The analysis was made from the perspective of the large company, the startups that are resident in the Cube and also from the dynamics of their relationship. From this, it was found that there are important benefits arising from the engagement between large companies and startups, but also significant bottlenecks and challenges to be explored. This study also aims to contribute to the literature of the subject that presents little amount of published scientific material and vast field to be explored in the literature.en
dc.format.mimetypeapplication/pdf
dc.language.isoporpt_BR
dc.rightsOpen Accessen
dc.subjectOpen Innovationen
dc.subjectInovaçãopt_BR
dc.subjectCuboen
dc.subjectEcossistemapt_BR
dc.subjectEntrepreneurial Ecosystemen
dc.subjectEmpreendedorismopt_BR
dc.subjectStartupsen
dc.titleAs plataformas de inovação aberta e o relacionamento entre grandes empresas e startups : o caso Cubopt_BR
dc.typeTrabalho de conclusão de graduaçãopt_BR
dc.identifier.nrb001051934pt_BR
dc.degree.grantorUniversidade Federal do Rio Grande do Sulpt_BR
dc.degree.departmentEscola de Administraçãopt_BR
dc.degree.localPorto Alegre, BR-RSpt_BR
dc.degree.date2017/1pt_BR
dc.degree.graduationAdministraçãopt_BR
dc.degree.levelgraduaçãopt_BR


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