As plataformas de inovação aberta e o relacionamento entre grandes empresas e startups : o caso Cubo

Abstract

O presente trabalho tem como objetivo identificar as dinâmicas de interação e engajamento entre grandes empresas e startups nos programas de inovação aberta bem como as consequências para ambas às partes. Para atingir os objetivos estabelecidos, foi realizada uma pesquisa exploratória de natureza qualitativa através de um estudo do Cubo, iniciativa do Banco Itaú e da Redpoint e.ventures. A análise foi feita sob a perspectiva da grande empresa, das startups que estão residentes no Cubo e da dinâmica de relacionamento entre elas. A partir disso, verificou-se que existem importantes benefícios decorrentes do engajamento entre grandes empresas e startups, mas também significativos gargalos e desafios a serem explorados. This study also aims to contribute to the literature of open innovation and interaction platforms between large companies and startups.

The present study was developed with the purpose of analyzing the relationship between large companies and startups supported by the literature of open innovation. To reach the established objectives, an exploratory research of a qualitative nature was carried out through a Cubo study, an initiative of Itaú Bank and Redpoint e.ventures. The analysis was made from the perspective of the large company, the startups that are resident in the Cube and also from the dynamics of their relationship. From this, it was found that there are important benefits arising from the engagement between large companies and startups, but also significant bottlenecks and challenges to be explored. This study also aims to contribute to the literature of the subject that presents little amount of published scientific material and vast field to be explored in the literature.