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dc.contributor.authorBarcellos, Julio Otavio Jardimpt_BR
dc.contributor.authorAbicht, Alexandre de Melopt_BR
dc.contributor.authorBrandão, Fernanda Scharnbergpt_BR
dc.contributor.authorCanozzi, Maria Eugênia Andrighettopt_BR
dc.contributor.authorCollares, Fernando Carbonaript_BR
dc.date.accessioned2014-07-23T02:05:37Zpt_BR
dc.date.issued2012pt_BR
dc.identifier.issn1516-3598pt_BR
dc.identifier.urihttp://hdl.handle.net/10183/98412pt_BR
dc.description.abstractThe objective of this study was to determine consumers understanding of beef traceability, identifying how consumers value this meat and traceability elements to be presented on retail shelves. The method used in this study was a survey through the internet applying the Sphinx software. The sample consisted of 417 consumers, mostly living in Porto Alegre, Brazil. Consumers are aware of certified beef, consider it important, but this is not a demand. As to traced beef, most consumers (62.4%) are in favor of mandatory traceability of beef cattle in Brazil, but 86.6% disagree with the destination of traced beef only to the foreign market. The majority of people are willing to pay more for traced beef and consider traceability a market opportunity, used as a differentiating tool.en
dc.format.mimetypeapplication/pdfpt_BR
dc.language.isoengpt_BR
dc.relation.ispartofRevista brasileira de zootecnia= Brazilian journal of animal science [recurso eletrônico]. Viçosa, MG. Vol. 41, n. 3 (mar. 2012), p. 771-774pt_BR
dc.rightsOpen Accessen
dc.subjectCarne de bovinopt_BR
dc.subjectAgribusinessen
dc.subjectCertificationen
dc.subjectConsumidorpt_BR
dc.subjectAgronegóciopt_BR
dc.subjectDifferentiationen
dc.subjectQualityen
dc.subjectCertificaçãopt_BR
dc.subjectRastreamentopt_BR
dc.subjectTraceabilityen
dc.titleConsumer perception of Brazilian traced beefpt_BR
dc.typeArtigo de periódicopt_BR
dc.identifier.nrb000874841pt_BR
dc.type.originNacionalpt_BR


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