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dc.contributor.authorOstermann, Cristina Mariapt_BR
dc.contributor.authorNascimento, Leandro da Silvapt_BR
dc.contributor.authorZen, Aurora Carneiropt_BR
dc.date.accessioned2023-03-11T03:30:39Zpt_BR
dc.date.issued2021pt_BR
dc.identifier.issn2673-4524pt_BR
dc.identifier.urihttp://hdl.handle.net/10183/255638pt_BR
dc.description.abstractCircular Economy (CE) has emerged as a potential strategy for developing business practices based on sustainability concerns, especially in the fashion industry, which presents high environmental and social impacts. Startups are responsible for introducing innovations in business conduction toward CE. As a current theme, research on Business Model Innovation for Circular Economy (BMI4CE) has increased. However, empirical research in the fashion industry and startups is still scarce. This paper aimed to identify the key elements of startups’ BMI4CEs, using the fashion industry as the context of the study. We conducted an exploratory and descriptive multiple case study composed of ten early-stage fashion startups from Europe, North America, and Asia. The findings suggest that environmental and economic sustainability dimensions receive priority in the analyzed BMI4CEs. On business type, we found differences between productbased and service-based Business Models (BMs). The Business Models Innovations (BMIs) were based mainly on CE principles of closed-loop and reducing material use and consumption. BMs focus on CE strategies of product reuse and extend resource time by lowering consumption and material use. Findings also demonstrate the role of emerging and digital technologies (e.g., blockchain and artificial intelligence) for BMI4CEs effectiveness. We developed five propositions and a theoretical framework from a triple bottom line perspective. This research highlights new theoretical perspectives under an investigation area still little explored in the literature. Results enable fashion startup managers to understand better the functioning of BMI4CEs and the critical elements needed for their effectiveness.en
dc.format.mimetypeapplication/pdfpt_BR
dc.language.isoengpt_BR
dc.relation.ispartofFrontiers in sustainability. [Lausanne]. Vol. 2 (Oct. 2021), [Art.] 766614, 13 p.pt_BR
dc.rightsOpen Accessen
dc.subjectCircular economyen
dc.subjectEconomia circularpt_BR
dc.subjectInovaçãopt_BR
dc.subjectBusiness model innovation (BMI)en
dc.subjectCircular business model (CBM)en
dc.subjectStartuppt_BR
dc.subjectModapt_BR
dc.subjectStartupen
dc.subjectCircularbornen
dc.subjectFashion industryen
dc.titleBusiness model innovation for circular economy in fashion industry : a startups' perspectivept_BR
dc.typeArtigo de periódicopt_BR
dc.identifier.nrb001162663pt_BR
dc.type.originEstrangeiropt_BR


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