Browsing Administration by Author "Azevedo, Juliana Birkan"
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Ubiquity of offerings : the development and validation of a scale to measure omnichannel perception
Azevedo, Juliana Birkan (2020) [Thesis]This thesis aims to better understand how customers perceive omnichannel, developing a scale for this. This channel strategy, which is an upgrade of multi and cross-channel, brings the ubiquity of offerings, that is, the ...