As necessidades e os desejos na formação discursiva do marketing - base consistente ou retórica legitimadora?
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Date
2007Type
Title alternative
Needs and desires in marketing discourse : consistent base or legitimating rethoric?
Subject
In
Cadernos EBAPE.BR. Rio de Janeiro. Vol. 5, n. 4 (dez. 2007), 21 f.
Source
National
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Journal Articles (39774)Applied and Social Sciences (4037)
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