Browsing Engineering by Author "Becker, Joao Luiz"
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A framework to improve churn prediction performance in retail banking
Brito, João Batista Gonçalves de; Bucco, Guilherme Brandelli; Silveira, Rodrigo Heldt; Becker, Joao Luiz; Silveira, Cleo Schmitt; Luce, Fernando Bins; Anzanello, Michel José (2024) [Journal article]Managing customer retention is critical to a company’s proftability and frm value. However, predicting customer churn is challenging. The extant research on the topic mainly focuses on the type of model developed to predict ...