Browsing Applied and Social Sciences by Author "Kieling, Ana Paula"
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The influence of negative surprise on review
Kieling, Ana Paula; Brei, Vinícius Andrade; Vieira, Valter Afonso (2016) [Journal article]After some time using a product or service, the consumer tends to feel less pleasure with consumption. This reduction of pleasure is known as hedonic adaptation. One of the emotions that interfere in this process is surprise. ...