Browsing Applied and Social Sciences by Author "Hoppe, Alexia"
Now showing items 1-4 of 4
-
Comportamento do consumidor de produtos orgânicos : uma aplicação da teoria do comportamento planejado
Hoppe, Alexia; Barcellos, Marcia Dutra de; Vieira, Luciana Marques; Matos, Celso Augusto de (2012) [Journal article]O estudo do comportamento do consumidor tem sido um tema em destaque tanto no meio acadêmico quanto no empresarial. De acordo com a Teoria do Comportamento Planejado (TPB - Theory of Planned Behavior), o comportamento ... -
Consumer behaviour towards organic food in Porto Alegre : an application of the theory of planned behaviour
Hoppe, Alexia; Vieira, Luciana Marques; Barcellos, Marcia Dutra de (2013) [Journal article]O estudo investiga o processo de tomada de decisão dos consumidores, suas atitudes e valores em relação ao alimento orgânico pelo uso da Teoria do Comportamento Planejado, adaptando a metodologia de um estudo da União ... -
Institutional barriers for food innovation : a study of the Brazilian functional food industry
Oliveira, Guilherme Rodrigues; Vieira, Luciana Marques; Barcellos, Marcia Dutra de; Hoppe, Alexia (2014) [Journal article]The regulation of functional food (FF) is essential to develop innovation in food industry and to ensure consumers’ health. This study aims to identify if and how the institutional environment affects the FF R&D initiatives ... -
Virtual consumer communities for innovation : a cross-cultural perspective
Jacobsen, Lina Fogt; Barcellos, Marcia Dutra de; Hoppe, Alexia; Lähteenmäki, Liisa (2019) [Journal article]This study investigates the moderating role of culture in the motivation of consumers’ intention to participate in virtual communities for product innovation. Surveys were conducted in Denmark (n = 1045) and Brazil (n = ...