• Macroscopic and microscopic perspectives for adoption of technologies in the USA 

      Carvalho, Alexsandro Marian; Goncalves, Sebastian; Ruffoni, Janaina Passuello; Iglesias, Jose Roberto (2020) [Artigo de periódico]
      Adoption of a new technology depends on many factors. Marketing, advertising, social interactions, and personal convictions are relevant features when deciding to adopt, or not, a new technology. Thus, it is very important ...